Nikon + Vision
you can feel
Nikon is famous, world famous. For cameras and camera lenses. But how do we make their other product just as aspirational? You know, the invisible one that millions of people look through every day.
IMAGINE IF® partnered with Nikon Lenswear and SOS IN
Bel Air to develop a global brand strategy, launch a global positioning, and roll out campaigns and a social content platform.
We developed a positioning that turned a highly technical brand and product into an aspirational one.
From Japan, Australia, England, India and North America: We established VISION YOU CAN FEEL as a universal truth that could be expressed with regional nuance.
From Tokyo to London to Toronto, NIKON MOMENT MAKERS has provided a consistent framework for different markets to create social content.
Both the brand campaign VISION YOU CAN FEEL and the content platform NIKON MOMENT MAKERS have been rolling out globally over the last 3 years in more than 8 markets and using the people behind the product to show us all what the Nikon difference really is.
The 'Nikon Moment Makers' platform heroes the engineers and optometrists behind the lenswear technology.
Kwabena Agyei is an optometrist and store owner in London, a Nikon Lenswear partner and Moment Maker.
Eye-care providers are a primary audience for Nikon Lenswear, so championing them is crucial to stay top of mind.
Project credits
Services
- BRAND STRATEGY
- STRATEGIC ALIGNMENT WORKSHOPS
- MARKET ENTRY PLAYBOOKS
- CREATIVE DIRECTION
- CAMPAIGN DEVELOPMENT
Team
- Gene Brutty
- Tim Seddon
Partners
SOS IN BEL AIR